He ara whakamua, he ara hou a Murihiku i tēnei ao hurihuri Moving forward, new pathways for Southland Murihiku in a constantly changing world

Beyond 2025 Southland is the long-term planning workstream within Southland’s Just Transition work plan and the updated Southland Regional Development Strategy 2015-2025 (SoRDS).

Click here to find out more about the Southland Regional Development Strategy 2015-2025 (SoRDS)

What is a Southland just transition?

The Southland just transition process is supported by an active partnership between iwi, local government, communities, business, unions, education, and central government (MBIE).

The overall Southland just transition project goal is:

“Help Southland build its economic, environmental and social resilience through and beyond the planned closure of the New Zealand Aluminium Smelter in December 2024”.

To oversee the Southland just transition, an Enduring Oversight Group (EOG) and associated Secretariat group has been established and in February 2022 Southland’s Just Transition work plan was launched.  Within the work plan are seven pou (workstreams) which Southlanders have made clear will make a meaningful difference to the future of Southland Murihiku: Clean Energy, Aquaculture, Land Use, Worker Transitions, Long-term Planning, Community Capability Building, Business Transitions.

The long-term planning work stream, Beyond 2025 Southland will be completed and presented in June 2023.


Find out more about Southland’s Just Transition Work Plan

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About our name


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Bobbi BrownProject Lead
Team Member 2 Image
Nic WillsProject Advisor
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Becs AmundsenProject Advisor

The Beyond 2025 Southland project has three dedicated team members who will be responsible for producing the plan by mid-2023. This includes facilitating the process and its 16 workstreams and overall accountability, management and stakeholder relationships .

About Bobbi

Bobbi comes to the project with over 20 years’ experience in the local government, community development, sporting, rural and tourism sectors.

She has extensive experience in strategy and policy writing and stakeholder engagement and management. Bobbi is well respected within various sectors and currently holds a number of governance roles including representation at a national level sitting on the board of Regional Tourism New Zealand (RTNZ).

A proud Southlander born and bred, Bobbi grew up in Gore and has dairy farmed with her husband and son in Clinton for the past 20 years. Her 15 year career as an international netball umpire ensures she brings a diverse range of skills and experience to this project.

Bobbi is on secondment from her role as General Manager Tourism and Events with Great South.

Contact Bobbi at bobbi@beyond2025southland.nz

About Nic

Nic (Nicola) comes to the project with extensive stakeholder relationship experience over a variety of sectors. Having held management roles within banking, non-profit sporting organisations and local businesses she brings with her strengths in strategic planning, project management, organisational change and ‘big picture’ thinking.

Nic has worked within regional development and local government and the complex regulatory and policy framework associated with that sector. She has more recently has been working in the Destination management (tourism) sector and is on secondment from her role as Destination Development Advisor with Great South.

Nic, who grew up in Otautau, western Southland currently resides in Invercargill with her husband and two daughters and is a passionate advocate of the Southland region.

Contact Nic at nic@beyond2025southland.nz

About Becs

Becs (Rebecca) comes to the project with extensive governance, stakeholder relationship, strategic planning and policy experience, particularly in the areas of local government, community-led development, arts, culture and heritage.

With her passion for community-led development and nearly a decade as a city councillor, including time as deputy mayor, ensuring a connection between the two will be a key part of this project.

Becs moved to Invercargill with her husband in 2001 to study under the SIT Zero Fee Scheme and together they now own and operate a successful architectural design business. Having raised two sons and continuing to explore the region by house bus (along with their Springer Spaniel Leroy) Becs proudly calls Southland home.

Contact Becs at becs@beyond2025southland.nz

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